What are the top small business social media myths?
Before deciding how to use social media in your small business, it’s worth getting to grips with some of the most common small business social media myths and misconceptions. Social media marketing is free Although (mostly) free to use, there are costs involved in social marketing. The chief cost is the time it takes time [...]
Posted September 19, 2011 by Marketing Advice from Yell
Can small businesses gain a competitive advantage through social media?
Your competitors will very likely be using social media, so you should, too. To gain a competitive advantage, it’s important to have a social marketing strategy that: fits into your overall marketing plan has measurable objectives These eight steps will help you use social media to compete effectively. 1. Find out what people are saying [...]
Posted September 19, 2011 by Marketing Advice from Yell
Attracting the right attention for your business on Twitter
Quality is major factor when it comes to SEO for business Twitter profiles; here are some suggestions to help you make the most of your own page. As with any other website, search engines prefer natural link building and links from authority sites acting as votes, a major SEO signal. The best way to achieve [...]
Posted September 15, 2011 by Ahtisham Hussain - Yell Insider
Do Twitter followers help a business website’s SEO?
So you have now created your business profile page on Twitter, embedded a link on your website and linked back to your site on your profile. Building a large and relevant following is important and this post is a guide to effectively managing this critical process. The key to building a following is to start [...]
Posted September 13, 2011 by Ahtisham Hussain - Yell Insider
How Twitter impacts on business local SEO
Recently Google confirmed that it uses social signals to determine ranking of websites on its search engine. This was hardly a surprise but very helpful to have confirmed by Matt Cutts. Having added real-time search functionality featuring Twitter feeds and then withdrawing after a few years trial it is clear Google sees mileage in integrating [...]
Posted September 13, 2011 by Ahtisham Hussain - Yell Insider
Tips on using Facebook for local businesses
Are you addicted to Facebook? Well – if the statistics are to be believed nearly half of the UK population are – 47% of people in the UK visit Facebook on average 68 times a month, . Facebook offers a very powerful opportunity for small and medium sized businesses to pull credible traffic to their [...]
Posted September 13, 2011 by Ahtisham Hussain - Yell Insider
How do I set up a Twitter account for my business?
Social networking site Twitter – the land of people talking about what they have just had for dinner, what they think of tonight’s TV and no end of messages stuffed with OMG, LOL and ROFL. So why should you be thinking “how do I set up a Twitter account for my business?”. Well, there is [...]
Posted September 10, 2011 by Paul Stamp - Yell Insider
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