What are best practice SEO techniques?
Search engine optimisation (SEO) is an important part of most business’ online marketing strategies. It’s a complex area – that’s why many businesses choose to use SEO specialists – but the core best practice SEO techniques are surprisingly straightforward. To start with, it’s vital to remember what the purpose of your website is. Focus first [...]
Posted September 19, 2011 by Marketing Advice from Yell
Google Places Bulk Listing Management
Google Places is a powerful marketing tool used by most business today who are serious about creating an online presence. The best thing about it is that it offers local businesses the prospect of high rankings without any cost! Setting up a single listing for one branch is straightforward enough but how do you go [...]
Posted May 13, 2012 by Ahtisham Hussain - Yell Insider
How Google’s Panda and Penguin updates could affect your website
With pressure on search engines to deliver relevant and informative websites to their users, the methods they use to rank websites are always changing. Search engines have to work in two directions at the same time – they need to promote popular, good quality content, but they also need to be able to identify and [...]
Posted May 9, 2012 by Kathryn Allison - Yell Insider
Google Authorship – Should you be using it?
Google has always been keen to try and authenticate content online for some time and has now launched the rel=author markup to help do so. The aim of this initiative is ultimately to help users find good and official content when searching online. It is frustrating searching the web and finding articles/posts that are not [...]
Posted May 8, 2012 by Ahtisham Hussain - Yell Insider
The Penguin Update Arrives (Google Webspam)
So we should all be familiar with the Panda update from last year, launched by Google to improve its search results by demoting poor quality sites and increasing the rank of higher quality ones. Looks like Google are tinkering with their algorithm again with the new name : Penguin. How very original..! So what is [...]
Posted April 30, 2012 by Ahtisham Hussain - Yell Insider
The importance of inbound links
Inbound links – also known as backlinks or inward links – are links to your website from a different website. They can have an important impact on search engine optimisation (SEO). As a general rule, the more good-quality inbound links to a website, the more popular it looks, and therefore the higher it’s likely to [...]
Posted April 27, 2012 by Marketing Advice from Yell
Top SEO metrics for small businesses
‘SEO metrics’ are measurements which show you how well your search engine optimisation efforts are performing. These measurements are usually taken at regular intervals (daily, weekly or monthly, depending on the metric), to track changes in performance over a period of time. Metrics are provided and charted using web analytics tools such as Google Analytics. [...]
Posted April 27, 2012 by Marketing Advice from Yell
Tips on mobile SEO best practice
Use of the mobile web – accessing the internet using tablets and smartphones – has increased exponentially in the past few years, and this accelerated usage is likely to continue. As a result, although mobile search engine optimisation (SEO) is still a relatively new concept, it’s increasingly important for businesses to master it. Differences between [...]
Posted April 27, 2012 by Marketing Advice from Yell
How does SEO work for your business?
When someone makes a query on a search engine such as Google, Bing or Yahoo! Search, the search engine looks for web pages which most closely match the search term (or terms), using what are known as ‘search algorithms’. These are the complex formulae used to calculate which pages are the most relevant and in [...]
Posted April 27, 2012 by Marketing Advice from Yell
Tips on creating a search engine-friendly website
Search engine optimisation – SEO – is the process of improving the way in which a website is ranked in relevant search engine results. It involves setting up the website so that it is easy to ‘read’ for search engine spiders. SEO is a continuing process, but it’s most effective when the site is optimised [...]
Posted April 27, 2012 by Marketing Advice from Yell
Teach yourself the basics of SEO
It’s been shown that people rarely look beyond the first couple of pages of search engine results to find what they’re looking for. SEO could be a worthwhile investment to boost where your site appears in these pages, and help customers find you. How do search engines rank my website? Search engines use programs called [...]
Posted April 27, 2012 by Marketing Advice from Yell
More SEO articles
