Is there a cost effective way to increase web traffic to a website?
Almost all businesses can benefit from increased traffic to their website. More traffic means greater brand awareness, and hopefully a larger volume of sales. But it’s important to make sure that you don’t spend more on advertising your website than you can expect to make back in sales. What are my options? Search engine optimisation [...]
Posted September 19, 2011 by Marketing Advice from Yell
Google Analytics – Have an Audit
I blogged last week about account audits. It was revolutionary I know. Edge of your seat stuff. But the audit focused on pure AdWords practices. The baseline. There’s also other stuff you need to be analysing and optimising. Sure your PPC account may be ideal but what if the website you send your traffic to [...]
Posted May 16, 2012 by Ann Truscott
PPC Audits. How and Why?
Audits. Not a scary word. Well maybe a little bit. PPC accounts can be audited by your client, a consultant or a company after your business. I have performed many of these, looking at an account in the interface and in editor and just trying to find faults and wins with it. PPC is a [...]
Posted May 10, 2012 by Ann Truscott
Click on PPC Adverts
Sometimes when people ask me what I do, I just say ‘Google Stuff’. If probed I would say something along the lines of I increase a client’s visibility in the search engines and help drive relevant traffic to their website. The coherency of this sentence is greatly dependent on how late in the eve it [...]
Posted May 4, 2012 by Ann Truscott
AdWords Ad Scheduling
Ad Scheduling. Yet another useful tool to any PPC’er. Well. What is it? It’s a tool within the AdWords system which allows you to say ‘Yep, run my adverts all day Monday but pause them on Sunday’ or even more specific, pause them from 4pm – 10pm every night. Something like that. Basically control over [...]
Posted April 26, 2012 by Ann Truscott
Tracking changes in AdWords and adCenter
In AdWords and in MSN adCenter, you can see what’s been occurring in terms of the changes users have been uploading. So? Well. This can be pretty useful if a team of people work on the account. If a rogue negatives been uploaded, when and by who? What are the other teams up to? When [...]
Posted April 23, 2012 by Ann Truscott
AdWords matching to “typ-oes”
Don’t worry, the title is suppose to be ‘ironic’. Yesterday Google AdWords annouced they are going to start matching keywords to typos, plurals, or variations. I have discussed before about keyword research. Adding variations, looking at what Google Search Instant suggests, adding misspellings – without DKI adverts of course, don’t want your user base thinking [...]
Posted April 19, 2012 by Ann Truscott
10 tips for improving your PPC landing pages
No matter how much you invest in pay per click keyword research and writing your adverts, it will be wasted effort – and money – if your landing pages aren’t effective. Here are ten ideas to help you get the best ROI from your PPC landing pages. Make sure your landing pages reflect your brand [...]
Posted March 15, 2012 by Marketing Advice from Yell
10 things to consider before starting a PPC campaign
Before you start any marketing campaign, you need to plan how you’re going to make it work effectively for your business. Here are our top ten tips on what to think about before you start a paid search campaign. What are your campaign goals? For example, to persuade visitors to sign up for a newsletter, [...]
Posted March 15, 2012 by Marketing Advice from Yell
LinkedIn PPC
I often harp on about Facebook PPC. Just check out some of my past blogs as testament to that! A stumbling block people come across, is ‘But I’m a B2B company! Would Facebook work for me?’ Well. Potentially yes. I have, unsurprisingly already blogged about this. But have you considered LinkedIn? No. Well. You should. Like Facebook, [...]
Posted March 5, 2012 by Ann Truscott
PPC – Average Time on SIte in Analytics
In Google Analytics, there is a lot of tasty data. This data is really important to determine how well your PPC campaign is performing. It’s not just about the click or the advert, there are so many other factors that influence if your campaign converts. So, question. You are running PPC. The Quality Scores are [...]
Posted February 25, 2012 by Ann Truscott
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