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Yellow Pages
The UK's number one business directory is now even better.
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New handy compact size
The new compact format is even more effective, with 36% more calls for its paying advertisers [6].The handy new compact format is incredibly user friendly, and as it now sits comfortably on a bookshelf and fits through your customers' letterboxes, it's even more likely to be at hand.
New Name Finder
All free entries have now been moved from the classified section and listed alphabetically in Name Finder, making it quicker for users to find businesses by name. Which means paying advertisers enjoy greater standout within their classification.
New business investment
Every £1 spent on Yellow Pages directory advertising helps to generate, over £25 worth of new business [4]
104 editions and 27 million copies [7]
This is how many Yellow Pages were distributed to homes and business throughout the UK in 2010. [7]
£37 billion for Yellow Pages advertisers
Yellow Pages helps to generate £37 billion a year for the businesses appearing in it[8].
Over 40 years experience
The UK's number one printed classified directory[11] has over 40 years experience helping people find businesses like yours, and produces more leads than all its printed competitors put together [12].
Options for your budget
There's a wide range of advertisements available to attract customers to your business from advert sizes, colour options, and special ads like Menus and Coupons. 89% of UK adults households have a copy of Yellow Pages at home[5]
Ideal for businesses
Yellow Pages is ideal for business that want to appear wherever their customers are searching, and goes well with Yell online, 118 247 and Yellsites.
Menus
Every day, the Restaurants and Take Away sections of the Yellow Pages are used 132,000 times on average - that's a lot of hungry customers looking for your business.[14]And to make sure you look as professional as possible, we can even design your menu advert for you.
Coupons
Coupons ads mean you stand out in the Yellow Pages directory. Over 2.23 million vouchers are redeemed every day in the UK [9].Coupons are part of everyday life. They are a great way of attracting new customers, rewarding your existing customers, and encouraging people to choose you over your competitor. Coupons feature in their own section of the Yellow Pages directory, linking to your main advert in the classified section. 48% of recent Yellow Pages directory users agree that they always use money off coupons[10]
Count your calls for free
Call Counter Geo™ is a free and unique phone number to use in your advert. You can measure your Yell advertising performance and check your marketing is working. Available with adverts in the Yellow Pages or Yell online. Choose a national 0845 number, or one with your local area code, depending on where you want to reach customers. Calls to this number are diverted to your normal number at no extra cost to you or the caller. All these calls are automatically counted so you can see how well your advertising has performed. Yell is the only national UK classified directory that gives you performance stats across both printed and online advertising - completely free.[13]
Next steps
What happens when you buy a Yellow Pages advert
1. If you have bought a Semi-Display advert, you’ll have already agreed your advert content with your sales person.
2. After 10 working days you can approve your proof on www.yelldirect.com. If you don’t approve your proof online, we’ll send it to you by post, which we’d like you to return once you’re happy.
3. You are free to make any changes you wish to your advert(s) for up to 10 days, after receipt of proof.
ENQUIRE ABOUT A YELLOW PAGES ADVERT
Make sure your advertisement measures up
What makes a good Yellow Pages directory advert? Simple. Its ability to get you more business. And to do that, it has to be well designed - whether it's a basic display advert, a full-colour bound insert, or anything in-between. So as well as providing the technical information you need to create your advert, this guide gives you plenty of useful do's and don'ts to make sure your advert works as hard as it can for your business.
DOWNLOAD TECHNICAL DETAILSPrices
There's a Yellow Pages advert to suit every type of business and every size of budget so go to our prices to choose from a wide range of options.
See prices
Help and support
Help, support and answers to frequently asked questions about Yellow Pages advertising...
1. Saville Rossiter-base 2010-11
2. Saville Rossiter-base 2010-11
3. Saville Rossiter-base 2010-11
4. Saville Rossiter-base 2010-11, results are averages and may vary depending on size and type of advert and directory area.
5. Saville Rossiter-base 2010-11
6. Yell internal Call Counter Geo call volume data August 2009 vs August 2010 to January 2010 vs January 2011. Call data checked and verified by Critical Research Ltd, an independent market research agency. Median average change in call volumes when comparing 12,894 straight renewed Display adverts in the 50 new format directories that where published between July 2010 and December 2010. Call volumes may vary by Classification/Directory and can be influenced by other external factors
7. Yell internal data 2010-11
8. Saville Rossiter-Base 2010-11
9 Research commissioned by Moneysupermarket.com and conducted by Onepoll Oct 2009.
10. Target Group Index © BMRB 2009
11. Saville Rossiter-Base 2010-11, number one in terms of usage of information sources
12. Saville Rossiter-Base 2010-11, printed competitors are: Thomson Local Directory, BT Phone Book classified and Local Newspapers
13. Subject to eligibility critera, terms and conditions apply.
14. Saville Rossiter-Base 2004-2011
Results shown are based on past research and are no guarantee of future behaviour