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Yellow Pages
The UK's number one business directory is now even better.
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Call us on: 0800 777 462
New handy compact size
The new format is even more effective. The handy new compact size is incredibly user friendly, and as it now sits comfortably on a bookshelf and fits through your customers' letterboxes, it's even more likely to be close at hand.
New business investment
In 2011, adverts in Yellow Pages received on average 11.2% more calls than in 2010.[4]
Far-reaching distribution
104 editions and 27 million copies of Yellow Pages were distributed to homes and business throughout the UK in 2010.[7]
Revenue generation
Yellow Pages helps to generate £37 billion a year for the businesses appearing in it.[8]
SPECIAL OFFER
Purchase a Yellow Pages display ad and we'll make your ad colour - FREE! Yellow Pages colour adverts are proven to generate more calls, with research showing that frequent Yellow Pages directory users are 12 times more likely to choose an advert with colour, than a black on yellow advert. Call us now on 0800 777 422 to take up this great offer.
Over 45 years experience
The UK's number one printed classified directory[11] has over 45 years experience helping people find businesses like yours, and produces more leads than all its printed competitors put together [12].
Name Finder
All free entries have been moved from the classified section and listed alphabetically in Name Finder section, making it quicker for users to find businesses by name. Which means paying advertisers enjoy greater standout within their classification.
Options for your budget
There's a wide range of advertisements available to attract customers to your business from advert sizes, colour options, and special ads like Menus and Coupons. 89% of UK adults households have a copy of Yellow Pages at home[5]
Ideal for businesses
Yellow Pages is ideal for business that want to appear wherever their customers are searching, and goes well with Yell online, 118 247 and Yellsites.
Menus
56% of UK adults with a Yellow Pages agree that they always use money off coupons when they can. Almost 6 million UK adults with a Yellow Pages are aware of the coupons within it, of which 30% have already used or intend to use a Yellow Pages coupon. [9]
Coupons
56% of UK adults with a Yellow Pages agree that they always use money off coupons when they can. Almost 6 million UK adults with a Yellow Pages are aware of the coupons within it, of which 30% have already used or intend to use a Yellow Pages coupon.[10]
Coupons are part of everyday life. They are a great way of attracting new customers, rewarding your existing customers, and encouraging people to choose you over your competitor. Coupons feature in their own section of the Yellow Pages directory, linking to your main advert in the classified section.
Count your calls for free
Call Counter Geo™ is a free and unique phone number to use in your advert. You can measure your Yell advertising performance and check your marketing is working. Available with adverts in the Yellow Pages or Yell online. Choose a national 0845 number, or one with your local area code, depending on where you want to reach customers. Calls to this number are diverted to your normal number at no extra cost to you or the caller. All these calls are automatically counted so you can see how well your advertising has performed. Yell is the only national UK classified directory that gives you performance stats across both printed and online advertising - completely free.[13]
Next steps
What happens when you buy a Yellow Pages advert
1. If you have bought a Semi-Display advert, you’ll have already agreed your advert content with your sales person.
2. After 10 working days you can approve your proof on www.yelldirect.com. If you don’t approve your proof online, we’ll send it to you by post, which we’d like you to return once you’re happy.
3. You are free to make any changes you wish to your advert(s) for up to 10 days, after receipt of proof.
ENQUIRE ABOUT A YELLOW PAGES ADVERT
Make sure your advertisement measures up
What makes a good Yellow Pages directory advert? Simple. Its ability to get you more business. And to do that, it has to be well designed - whether it's a basic display advert, a full-colour bound insert, or anything in-between. So as well as providing the technical information you need to create your advert, this guide gives you plenty of useful do's and don'ts to make sure your advert works as hard as it can for your business.
DOWNLOAD TECHNICAL DETAILSPrices
There's a Yellow Pages advert to suit every type of business and budget, so visit our Prices page to choose from a wide range of options.
See prices
Help and support
Help, support and answers to frequently asked questions about Yellow Pages advertising...
1. Saville Rossiter-Base 2010-11
2. Saville Rossiter-Base 2010-11
3. Saville Rossiter-Base 2010-11
4.Yell Call Counter GEO™ tracking programme. Figures are based on a non-weighted comparison of all live adverts with Call Counter GEO™ in the two calendar years
5. Saville Rossiter-Base 2010-11
7. Yell internal data 2010-11
8. Saville Rossiter-Base 2010-11
9. Saville Rossiter-Base 2012
10. Target Group Index © BMRB 2009
11. Saville Rossiter-Base 2010-11, number one in terms of usage of information sources
12. Saville Rossiter-Base 2010-11, printed competitors are: Thomson Local Directory, BT Phone Book classified and Local Newspapers
13. Subject to eligibility critera, terms and conditions apply
Results shown are based on past research and are no guarantee of future behaviour