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Thinking about advertising online?

Whatever your online advertising needs, Yell's new and flexible rates mean you're sure to find a cost-effective option to suit your budget.  In a market that’s more competitive you'll need more Prominence. Our flexible Prominence options ensure a campaign that's tailored to your business.

Sponsored Prominence

If you really want to stand out from your competition on the Yell Online search results page, Sponsored Prominence adverts are the answer.

Heavyweight Prominence

The next level of visibility in the Yell online search results page. Appears above Mediumweight Prominence adverts and Yell Free Listings. Perfect for grabbing a potential customer’s attention – and a bigger share of leads in your local area.

Mediumweight Prominence

Increased visibility in the Yell online search results page, above Yell Free Listings.

3 Local slots
Yes
No
No

Limited to only 3 Local or 3 Regional Sponsored Prominence adverts per classification, per area, these are the most prestigious adverts, making a significant impact for your business.

3 Regional slots
Yes
No
No

Limited to only 3 Local or 3 Regional Sponsored Prominence adverts per classification, per area, these are the most prestigious adverts, making a significant impact for your business.

1 of only 3 positions
Yes
No
No

Limited to only 3 Local or 3 Regional Sponsored Prominence adverts per classification, per area, these are the most prestigious adverts, making a significant impact for your business.

Be exclusive
Yes
No
No

Limited to only 3 Local or 3 Regional Sponsored Prominence adverts per classification, per area, these are the most prestigious adverts, making a significant impact for your business.

Be prominent
Yes
Yes
No

Sponsored Prominence adverts are positioned above all other adverts on the search results page, no matter which you choose. Heavyweight Prominence adverts appear above all Mediumweight Prominence adverts and Yell Free Listings on each search results page.

Be seen
Yes
Yes
Yes

Sponsored Listings are positioned at the top of the search results page, where, research shows, users tend to look first. Heavyweight Prominence adverts appear above all Mediumweight Prominence adverts and Yell Free Listings on each search results page. Mediumweight Prominence adverts appear above all Yell Free Listings on each search results page.

Be local
Yes
Yes
Yes

Target new and existing customers in a local or regional area.



Be informative
Yes
Yes
Yes

The more information you can provide potential customers about your products or services the more likely they are to pick your business. Sponsored Prominence adverts give you the opportunity to say more about your business on your Profile Pages. People need information to help them decide which companies to contact. So the more you can show and tell them, the better. You can describe your business in detail (in words, photos and with a link to your website) on your Profile Pages.

Be found
Yes
Yes
Yes

Sponsored Prominence, at the top of the Yell Online search results page. All the content in all Listings will be used as searchable text to match to a potential customer’s search criteria. Your choice of area and classification also helps you be found.

Choice of classification
Yes
Yes
Yes

When you buy a Prominence Listing you first choose the classification you want to advertise in. You may want to appear in more than one classification (e.g. Plumber and 24 Hour Plumber), depending on what your business offers and which customers you want to target. This helps users find exactly what they’re looking for – and helps you get great quality leads.

Choice of areas
Yes
Yes
Yes

You choose the area or areas you want to target. Yell online has recently been enhanced with better geographic targeting. You may want to advertise in more than one area. Your business doesn’t have to be physically located in the areas you want to advertise in, it depends where your customers are looking.

Company name
Yes
Yes
Yes

Company name with click through to your website (if linked)

Images
Yes
Yes
Yes

Company logo and  photos to reinforce your brand

Telephone number and address
Yes
Yes
Yes

Basic contact details for customers to contact you.

6 bullet points of information
Yes
Yes
Yes

Key words to describe what you do, and help you be found.

Profile Pages
Yes
Yes
Yes

These increase your searchable content.

Maps and directions
Yes
Yes
Yes

We'll pinpoint where you are on a map and give people directions to help them find you.

Next Steps

Step 1 Choose your options

Pick from Sponsored, Heavyweight or Mediumweight options, and which areas and classifications you want to target.

Step 2 Confirmation

We will give you a call and send you an email or a letter if you'd prefer, to confirm your purchase, and to confirm when your Prominence campaign goes live.

Step 3 Call Counter Geo?

If you have opted for Call Counter Geo, we will check that your Call Counter number (optional) rings through to your existing number before your advert is published.

Step 4 Payment

If you have paid by Direct Debit your first of 10 monthly payments will be taken when your (first) product goes live. The Direct Debit amount may change as each of your products/services goes live. when the (first) product goes live. You then have 30 days to pay.

Step 5 Go live!

Once your Prominence campaign goes live it's important to keep your content up-to-date. Let your customers know about changes, new offers, promotions. This also keeps your content fresh, which helps with search engine ranking. You make changes yourself online.



Prices

New and flexible prices - a cost-effective option for every budget.

See prices
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Reviews

Find out how reviews help your business reputation online. Read about Reviews.

Video

Video

Add an online video to your Yell online Prominence Listing to bring your business to life.